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Language strategy and return on investment in language courses

Lufthansa, Lenovo, Honda, Bridgestone, SAP, Air-Bus, Samsung, ABB – what do all these companies have in common? Language. They all use English in their corporate communications regardless of the nationality of their CEO and despite the fact that their head office is in non-English speaking countries like Japan, Germany or France.


Yet more and more companies in the UK are realising that English isn’t enough to do business globally. Without Spanish, German, Mandarin and French (languages spoken in their main export markets) they lose contracts worth millions of pounds every year.  

Language is a strategic issue. Harvard Business Review talks about a language strategy. It must be reflected in the talent management system of the organisation and its competence models, and it must be aligned with the vision of global expansion. As such language strategy affects the whole company.  

According to this approach, language courses are an investment which bring measurable business returns after the first year.

During the meeting we’ll tell you:
  • how to design language training as an effective tool of company’s language strategy

  • how to measure return on investment in language training 

We will also show you:
  • how digital learning tools can increase ROI from training

  • how flexible training solutions reduce costs of in-company training

9.00 - 9.30  Registration

9.30 - 9.35  Welcome speech  - Iwona Piwowarczyk, managing director, Blackbird Group

9.35 - 11.00  Zofia Barańska, director at Blackbird Academy, coach, trainer 

  • Why do companies need a language strategy?

  • The role of HR in creating and implementing a language strategy

  • The seven sins of designing and conducting language training 

  • Language training as an investment – how to design it and measure it (group work)

11.00 - 11.15  Digital learning – how to increase ROI from language training

11.15 - 11.40  Networking session and demonstration of TITC – a digital learning app 

11.40 - 12.00  Q&A session 

The meeting will be conducted in Polish. Every participant will receive a voucher for a complimentary analysis of the company’s language strategy combined with a consultation on designing language training using Blackbird Way® methodology.  

2016-02-23, 09:00 am (this event is in the past)

Venue Warsaw Trade Tower, ul. Chłodna 51, 35th floor, Panorama Room
Organiser British Polish Chamber of Commerce

Keywords: BPCC, Blackbird