British Polish Chamber of Commerce

Building a Polish Brand in the UK - Food & Drinks sector

The UK's departure from the single European market and Customs Union has caused massive disruption in long-established trade flows between the UK and the EU. Many well-loved food & drink brands from companies across western Europe are disappearing from British shops. Inflation is hitting consumers' wallets, who are looking for alternatives that are accessible at a reasonable price. Polish food & drink exporters have not suffered as badly than their western European competitors, mainly because of keen pricing and a determination not to lose their place in what is still Poland's second-largest export market for the sector. Brexit offers Polish food & drink brands an opportunity to boost sales - but to make the most of this moment, the British consumer needs to be educated as to the benefits offered by 'Brand Poland'.

This webinar, aimed at owner/managers of Polish food & drink export companies, as well as their export/sales and marketing managers, is focused on building brand awareness among British consumers. How to reach them via digital and traditional channels, how to build a dialogue and communicate your brand's value proposition to your UK target group - and how it differs in behaviour, outlook and shopping habits from Polish consumers.

The event will be held in English.

AGENDA:

10:00 - 10:10	Introduction and welcome - message from Piotr Wilczek, Polish Ambassador to the UK, and Michael Dembinski, chief advisor, BPCC;
10:10 - 10:30	An overview of the UK food & drink market for Polish exporters - Andrew Williams, Food & Drink Sector Head, Santander Bank UK
10:30 - 10:45	Santander Navigator - helping exporters reach new markets - Magdalena Crosa, Santander Bank
10:45 - 11:10	Building consumer engagement in the UK - case studies - what you need to consider, signposts for support - Grayling PR
11:00 - 11:20	Support for Polish exporters - the Re-open UK [Polish part of the EU's Brexit Adjustment Reserve, worth over 500m złotys over next financial perspective] PAIH
11:20 - 11:45	Panel discussion, Q&A

The event will be held in English, with some supporting materials available in Polish too.