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BPCC Academy: Employer Branding Strategy - how to attract, gain and retain the biggest talents?

We have the pleasure of inviting you to attend a workshop entitled: „Employer Branding Strategy - how to attract, gain and retain the biggest talents”

During a practical workshop Grayling Poland consultant will guide participants through the process of building an employer branding strategy based on a specially prepared case study. While we gain an insight to the needs and unique features of our “client”, participants of the workshop will create a strategy of internal and external communication. We will also discuss:

  • How to begin crafting an Employer Branding strategy?
  • What is EVP and why these three letters mean so much?
  • How to build key messages and use them in communication?
  • What are global Employer Branding trends and what should we rather avoid?

The workshop will be conducted by Agnieszka Czarnecka – expert in the area of Employer Branding and internal communication, who has experience in working with such brands as Mars Polska, Allegro, Owens-Illinois or Novo Nordisk.





About Grayling:
Grayling is a leading global communications network with more than 30 years of tradition. The company specializes in delivering data-driven strategies for Public Relations, Public & Government Affairs, Investor Relations and Event Management. Grayling operates from over 50 offices in over 30 countries worldwide across Europe, North America, the Middle East and Asia. Grayling has been operating in Poland since 1996 and currently employs more than 30 consultants. The company supports customers from the following trades: energy, industry and environmental protection, pharmaceutical industry and healthcare, technology, media and telecommunications, consumer brands, finance and business service, transport and logistics, public and government sector.

2015-10-14, 09:30 am (this event is in the past)

Venue British Polish Chamber of Commerce, ul. Zielna 37, Warszawa
Organiser British Polish Chamber of Commerce

Keywords: academy, grayling, Employer Branding Strategy