26 (121) 2016
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Linguaphone Group and Direct English Franchise

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Operating since 1901, the UK based Linguaphone Group is a world-leading language training provider with over 115 years of experience in market place in over 30 countries.

Direct English is a premium learning system taught using the global standard English and developed by the internationally renowned education authority Louis Alexander.  Across the globe the group already has a strong franchise network delivering this English training programme. English language education is a fast-growing industry, with a global estimate of the education market at over $50 billion in annual revenues.

The group has a global agreement with the University of Cambridge (ESOL) which allows all Direct English master licensees to apply to become official University of Cambridge (ESOL) partners and gain a Cambridge qualification and certification, to provide to Direct English partners academic, brand and commercial benefits.

The flexibility of the method, along with world-class learning materials, personalised tutorials, conversation classes, social programmes, online resources at the latest technology, adds to the overall success of the proven method a winning combination unique in its formula.

Linguaphone Group is looking for a master licensee to open up a network of branded Direct English training centres across the Polish market. These centres could be either corporately owned or sub-licensed. More information about Direct English can be found in the case studies from our partners in the UAE [link] and Saudi Arabia [link]. 

Potential candidates do not have to come traditionally from the education sector; this has been proven by successful partners who have come from the oil and gas industry or from IT training, or from groups of companies who are looking to add another product line to their portfolio and enter the English language training sector.

Linguaphone Group would be present to help its partner on the Polish market throughout the process of launching and beyond, to help build the brand and presence. In terms of the business and marketing support that all of master licensees receive, this includes full training in-country, on-going business consultancy support, marketing campaigns and marketing and PR advice and support from the team of marketing professionals, along with ten management manuals and access to a partner-only extranet. Linguaphone Group also takes responsibility for ensuring the intellectual property of Direct English is protected, with the registration of the relevant trademarks and web domains.

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