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26 (121) 2016
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Chairman & CEO Note

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Chairman's and CEO's note

with Antoni F. Reczek OBE and Paweł Siwecki

 

Summer has gone quickly but the legacy of the UK's EU referendum held on 23 June has continued to dominate the political and economic debate, with repercussions feeding back to Poland.

Editorial note

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Information technology is nothing new – so why is digitisation so important?

This issue of Contact Magazine focuses on those aspects of digitisation which are becoming increasingly critical issues for business – cyber security, personal profiling and Big Data, email marketing, universal communication and Wi-Fi connectivity.

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Interviews

Paving the way for the Paperless State

Michael Dembinski talks to Krzysztof Szubert, Plenipotentiary of Minister for International Affairs / Strategic Advisor to the Minister

Interviews

Public affairs and PR in the digital age

Michael Dembinski talks to Jan Šimůnek, CEO, Continental Europe for Grayling

Digitisation

Law and technology for the drone industry

by Joanna Wieczorek, law firm SSW Spaczyński, Szczepaniak i Wspólnicy

 

In recent years, globally, and also in Poland, we can observe a huge growth in the sale of unmanned aerial vehicles  (UAVs or drones) and an increasing interest of individuals and companies willing to use them for their business or private use.

Digitisation

Facebook unlocks the potential of Polish enterprises

by Jakub Turowski, head of public policy in Poland, Facebook

 

Small and medium businesses play a key role in any economy. However, they are not always able to recognise and exploit growth opportunities brought digital innovations.

Digitisation

Big Data – hype or reality?

by Rafał Cegielski, partner, Reewise

 

Big Data – and how it will impact the digital world – is one of the key topics in the world of business and IT nowadays.  Everyone seems to be talking about it, but what really is big data really? Where is it coming from, how is it being processed, and how are the results being used?

Digitisation

Generate more leads with email marketing

by Aleksandra Madrych, PR & marketing manager, DBMS

 

We’ve all been there once or twice – wondering whether that email campaign that we’ve just planned will be successful or not, if the click-through rate will be higher than in the last campaign, if it will bring us enough leads, and most importantly – whether the database we’ve picked is right.

Digitisation

The right to internet access – is it time for profound changes?

by Igor Ostrowski, head of the technology-media-telecoms sector group, and Stanisław Dąbek, advocate, Dentons Europe

 

In September the European Commission released a proposal for a Directive of the European Parliament and of the Council establishing the European Electronic Communications Code1 and communication Connectivity for a Competitive Digital Single Market – Towards a European Gigabit Society2 dealing with the Digital Single Market.

Digitisation

Business-focused expos in the digital age

New technologies shape and stimulate every industry's development; this equally applies to agriculture, bicycle and defence industries.

Digitisation

How to protect your business from the risk of a cyber attack?

by Robert Woźniak, AIG, financial lines east zone product leader, AIG Property Casualty, EMEA

 

In today’s day and age, cyber-attacks are just as much of a reality for business owners as physical attacks. All companies that store information on computers, servers, or the internet are prone to cyber-attacks.

Digitisation

Digital transformation - the inescapable opportunity

by Zbigniew Szczerbetka, consulting leader, Deloitte Central Europe

 

Digital transformation is an increasingly important feature of the business plans prepared by enterprises wishing to gain competitive advantage over their rivals.

Digitisation

Legal aspects of personal profiling

by Dr Arwid Mednis, attorney at law, partner and Gerard Karp, attorney at law, partner, Wierzbowski Eversheds

 

Profiling is a form of processing of personal data of special concern due to its invasiveness for the right to privacy, particularly in the case of predictive analysis, using data gathered about people to determine how they will act in the future.

Digitisation

Collaborate to succeed in a digitally transformed workplace

by Arthur Kachka, country manager, sales and channel leader in Arkadin Poland, Baltic & Ukraine

 

In our increasingly digital and connected workplace, businesses must become more agile to compete and succeed.

Digitisation

Global disruptive wireless solutions developed through UK-Poland-Japan partnership

by Dr Hiroshi Furukawa, professor at Kyushu University and Jan J. Kluk, OBE PicoCELA International

 

Despite an ever growing need for fast, reliable Wi-Fi around the world, most commercial premises, be they office buildings, hotels, shopping malls, airports, manufacturing facilities or power plants continue to fall short when it comes to offering seamless connectivity.

Digitisation

GMC Poland business simulation creates employer branding and training benefits.

The Global Management Challenge is the largest competition based on advanced business simulation, where teams of between three and five people compete by managing virtual companies.

BPCC mobile app

Digital handshake

by Łukasz Winiarski, Member of the board of Henwar

 

The handshake is common in business culture, used when greeting, congratulating or parting.

Trade

How the BPCC is bringing British lamb to the Polish table

Lamb consumption in Poland is currently extremely low, so the product is marketed as niche and premium.

Trade

Linguaphone Group and Direct English Franchise

Operating since 1901, the UK based Linguaphone Group is a world-leading language training provider with over 115 years of experience in market place in over 30 countries.

Trade

How the BPCC helped us enter the UK market

by Rafał Orzechowski, co-owner of Inject Plast

 

Every growing business will face one day the situation, when the domestic market becomes too small, too limited or no longer appropriate.

Trade

Export potential of Świętokrzyskie’s agri-food sector

BPCC supports conference in Sandomierz.

Trade

Export knowledge of BPCC revealed to family-owned businesses in Nowy Sącz

The BPCC in cooperation with Bank Pekao in Nowy Sącz, and the Mayor of Nowy Sącz jointly organised a seminar addressed to local businesses wanting to export their goods to British market.

Events coverage

The Power of Volunteering

From London Olympics 2012 through Waterloo2000 to Warsaw.

Events coverage

Early business experiences with the Single Audit File for Tax

The BPCC’s Tax and Finance Reform policy group met on 16 September 2016 to sum up the first days since the Single Audit File for Tax came into force for large firms came into force on 1 July.

Events coverage

International Oktoberfest 2016

Wroclaw’s International Oktoberfest is undoubtedly one of the biggest and most prestigious business events in Lower Silesia.

Events coverage

Upcoming changes to the protection of personal data - EU regulation from the practical point of view

20 September, under patronage of the British Polish Chamber of Commerce was held a conference entitled ,,Upcoming changes to the protection of personal data - EU regulation from the practical  point of view."

Events coverage

Linguistic strategies companies and return on investment in language course

Lufthansa, Lenovo, Honda, Bridgestone, SAP, Air-Bus, Samsung, ABB - what combines these companies? Language.

Events coverage

Managing the sales team - workshop using managerial simulation game

On June 17 Novotel Krakow Centrum hosted the BPCC Academy that was addressed to managers, sales managers and HR representatives seeking for interesting solutions for development for their co-workers.