Amplus is Poland’s biggest fresh fruits and vegetable producer and distributor. Operating for almost a quarter of a century, its goal is to provide consumers with safe, premium-quality products.
Lamb consumption in Poland is currently extremely low, so the product is marketed as niche and premium.
by Łukasz Lemke, business consultant, BPCC Trade
Overall, Polish business culture is similar to Western European norms. Some differences arise from cultural and historical factors e.g. a higher degree of formality, more direct communication, a focus on concrete and measurable concepts.
On 23 and 24 May 2016, ten British food and drink producers took part in the fourth edition of Taste of Britain programme, organised by the BPCC’s Trade Team.