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25 (120) 2016
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Sustainability

The joy of changing someone’s story

By Marta Marczuk-Komiszke, CSR manager and Katarzyna Bąk, community plan manager, Tesco Polska
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On 7 June voting closed on local social initiatives in the You choose, we help programme organised by Tesco Poland and Tesco Charity Foundation.

160 non-governmental organisations and informal groups all over the country won grants, worth 5,000 zlotys each, on the basis of voting carried out in Tesco stores. The customers voted over 5.5 million times.

800,000 zlotys for local initiatives

The voting on the best projects participating in You choose, we help lasted from 11 March 11 to 7 June. Out of over 1,000 applications from all over Poland, the jury picked 450 finalists who fought for 146 grants. The jury also awarded a special prize. Non-governmental organisations, associations and individual groups which presented their ideas on changing their local communities for the better participated in the programme. In total organisations received 800,000 zlotys. The full list of winners is available on www.tesco.pl/pomagamy.

The range of projects was wide: educational campaigns, developing skills, health protection and healthy lifestyle promotion were the most popular. Among the winning projects were healthy eating workshops, sightseeing trips for the youngest, revitalisation of urban areas (eg cycle paths), handicraft workshops for elderly people and first aid lessons.

“The number of votes in the programme clearly shows that we - as Poles, can mobilise ourselves especially when the issues affect our closest surrounding. Five and half million votes is a huge success not only of organisation, but also of all our clients who wanted to decide on issues important to their local communities. The joy of changing someone’s story doesn’t happen on its own; we gave our customers the unique possibility to pick which local project supporting their local community to support and change someone’s story together,” said Adam Manikowski, Vice President Tesco Polska.

Such a huge number of votes is confirmed by the results of Badania oceny najbliższego otoczenia i jakości życia (‘Research assessing the nearest surroundings and quality of life’), according to which 89% of respondents think that local initiatives should be co-financed by big companies working in the area. As the research shows, local communities know best what’s necessary for their neighbourhoods and how best to spend the money.

“For years, Tesco Charity Foundation has been carrying out a variety of socially responsible programmes but You choose, we help has a special place among them, as it supports grassroots initiatives in local community put forward by people living in the area. Organisations that applied to the programme showed phenomenal creativity and mobilisation. Their projects showed how well they know needs of their local communities – nobody from outside would be able to recognise local needs as they did,” said Katarzyna Michalska-Miszczyk,  Tesco Charity foundation chairman.

Not only were our customers involved. The organisations actively participated in the programme. They fought for customers’ votes by presenting their organisations in the stores, telling shoppers about their job day to day, or by organising special events: starting from first-aid workshops thorough folk-music shows to various educational attractions. The programme was also supported by over 90 representatives of local authorities. The course of the vote was closely followed by local media.

You choose, we help was organized by Tesco Poland, with Tesco Charity Foundation as a strategic partner and Stocznia Pracownia Badań i Innowacji Społecznych ‘Stocznia’ Foundation.

 

Partner strategiczny                                                                                           Partner merytoryczny

                                                                                          

*”Badanie oceny najbliższego otoczenia i jakości życia” research was carried out by SW Research for You choose, we help

Tesco Poland, with 440 stores from hypermarkets to small supermarkets  is a leading operator of self -service stores on Polish market. The company employs 29,000 people and offers it customers products from more than 150 Polish suppliers. Every week, over 5m customers visits Tesco. For several years the company has been involved in social campaigns, organising educational programmes (e.g. Tesco for Schools), promoting healthy lifestyle and undertaking many social initiatives such as food banks or fighting food waste.

Tesco  Charity Foundation was established in 2012, as an initiative of Tesco Polska Sp. z o.o. The Foundation is a charity organisation; its aim is to support valuable initiatives and social projects, as well as promoting the idea of integration and commitment to the common good. In its activities, it focuses on helping children and local communities. It conducts programmes in scope of education, social help and health promotion. Its most important projects include a grant competition Talents Workshop, a child feeding programme Eat Healthy to Grow from Strength to Strength, charity runs, a scholarships programme for Tesco employees’ children, and partnership with family orphanages run by the Happy Kids Foundation. Each year, Tesco Charity Foundation supports many social initiatives aimed at improving the situation of children and young people.

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